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Legal Concerns for Product Endorsements by Social Media Influencers - Klein Moynihan Turco LLP

Legal Concerns for Product Endorsements by Social Media Influencers

In the endless search for new and creative ways to promote products, many advertisers are enlisting the service of social media influencers (“Influencers”) – people whose online popularity and relevance grant them influence over others within their social sphere. Many influencers will make product endorsements on behalf of advertisers through social media platforms (such as Facebook,

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Warner Bros. Settles FTC Claims of Paid YouTuber Endorsements

July 20, 2016 Last week, the Federal Trade Commission (the “FTC” or “Commission”) announced that it has reached a settlement with Warner Bros. Home Entertainment Inc. (“Warner Bros.”) over charges of deceptive advertising in connection with alleged paid YouTuber endorsements for a Warner Bros. video game. Why did the FTC target Warner Bros. paid product endorsements?

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