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ftc endorsement guidelines

NEW FTC GUIDELINES FOR ENDORSEMENTS AND TESTIMONIALS RELEASED

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The Federal Trade Commission (“FTC” or the “Commission”) has released its updated Endorsement Guides for 2023. The FTC Guidelines “at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading.”  The FTC Guidelines concerning the use of  endorsements and testimonials in advertising require that “[i]f there’s a connection between an […]

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FTC Settles Charges of Illegal Paid Testimonials

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September 8, 2105 This week, the Federal Trade Commission (“FTC”) announced that it had reached a settlement with Machinima, Inc. (“Machinima “) for charges of deceptive advertising in connection with paid testimonials of Microsoft’s Xbox One system and related games. Specifically, the FTC had alleged that Machinima failed to adhere to the FTC’s guidelines for

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Sweepstakes Endorsements and Testimonials: What’s Not to Like?

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January 8, 2015 I’m John Doe, and I Endorse this Product Sweepstakes sponsors have, for many years, required prospective sweepstakes entrants to take some action to promote the respective sponsor’s brand, products and/or services in order to gain entry into a given sweepstakes.  Such actions may include submitting a positive testimonial, publishing brand names/images on

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