To help you understand how to sell to consumers through telemarketing, while complying with the law, we have created this guide for every telemarketer in order to understand consumer disclosures. The guide introduces the regulations of the Telemarketing Sales Rule.
If you are an advertiser who wants to reach consumers through a telemarketing campaign, you may be focused on how important your first impression will be with each consumer that you contact.
As a part of this first impression, you will need to respect your consumers’ legal rights. The benefits of reaching thousands of consumers efficiently, come with legal requirements meant to protect those consumers from receiving unwanted solicitations.
Beyond getting your marketing message across, your communications must include specific disclosures to protect consumers and avoid engaging in illegal solicitation. Running telemarketing campaigns requires familiarity with telemarketing laws and regulations.[Read More]