sweepstakes lawyer

Your Giveaway May Violate Applicable Sweepstakes Laws - Klein Moynihan Turco

Your Giveaway May Violate Applicable Sweepstakes Laws

Brands often use giveaways as a marketing tool to create buzz among the consuming public. When done correctly, businesses can see an increase in revenue and consumer loyalty through giveaways. However, when a giveaway campaign is poorly structured, brands can suffer reputational harm and may be subject to regulatory action and/or civil litigation.  

Your Giveaway May Violate Applicable Sweepstakes Laws Read More »

Sweepstakes Promotions: Winner Selection Tips - Klein Moynihan Turco LLP

Sweepstakes Promotions: Winner Selection Tips

How to Navigate the Winner Selection Process for Sweepstakes Promotions Sweepstakes promotions continue to be a popular tool that businesses use for customer acquisition, engagement, and retention.  However, several aspects of these promotional contests (e.g., marketing and the logistical considerations associated with running such contests) can come with legal risks for sweepstakes operators. Specifically, the method of

Sweepstakes Promotions: Winner Selection Tips Read More »

Is the Favorite Chef Contest an Illegal Sweepstakes?- Klein Moynihan Turco LLP

Is the Favorite Chef Contest an Illegal Sweepstakes?

On June 24, 2021, Bridget and Lisa Ward (the “Plaintiffs”) filed a class action lawsuit against Crow Vote LLC (“Crow Vote”), its owner Darrin Austin, and celebrity chef Edward Matney (collectively, the “Defendants”). The complaint alleges that the “Favorite Chef” contest promoted by Defendants was actually an illegal sweepstakes that misled consumers through use of

Is the Favorite Chef Contest an Illegal Sweepstakes? Read More »

Make Your Mobile App Sweepstakes More Appealing

The mobile space is currently inundated with mobile apps that serve myriad purposes. If you are in need of a mobile application for a certain function, it’s more than likely that there’s an app for that. Within that competitive environment, it is becoming increasingly difficult for mobile app operators to differentiate their offerings from the crowd and attract

Make Your Mobile App Sweepstakes More Appealing Read More »

Sweepstakes Guidelines- Klein Moynihan Turco LLP

Sweepstakes Guidelines: Laws, Rules and Regulations Governing Sweepstakes Promotions

Sweepstakes Guidelines Help Ensure Fair Play State and federal governmental bodies in the United States have established a comprehensive framework of laws, rules, and regulations applicable to sweepstakes promotions.  These sweepstakes guidelines are designed to limit potential abuse and help ensure that sweepstakes and similar promotions are conducted as part of a fair and open

Sweepstakes Guidelines: Laws, Rules and Regulations Governing Sweepstakes Promotions Read More »

How to Use Promotional Marketing the Legal Way: Klein Moynihan Turco LLP

How To Use Promotional Marketing The Legal Way

The use of promotional contests, games and sweepstakes marketing can be a dynamic and cost-effective way to increase sales, build a database of interested consumers and otherwise increase brand awareness and buzz. Consumers are more easily attracted to your marketing message by the opportunity to win prizes than with more mundane advertising. However, there are

How To Use Promotional Marketing The Legal Way Read More »

sweepstakes lawyer

Advertising a Game of Chance? Contact a Sweepstakes Lawyer

Businesses often use games of chance to promote products, increase traffic to their websites, and increase revenues. When set up correctly, games of chance can be a boon for business. However, when fashioned incorrectly, the consequences include reputational harm, civil litigation and even criminal liability. Games of skill (as opposed to chance) are regulated at

Advertising a Game of Chance? Contact a Sweepstakes Lawyer Read More »