Sweepstakes marketing campaigns are creative methods by which to spark interest in a business’ goods and/or services. Many companies are coming up with new and innovative contests to generate and retain a loyal client base. A fundamental concern to be aware of, however, when planning a promotion is to ensure that every aspect of your […]
Court Rules in Favor of Leading Sweepstakes Marketing Promoter Read More »
Sweepstakes are valuable marketing tools that businesses use to promote their products and services across all forms of media. If businesses are interested in running legal sweepstakes promotions, they must be aware of the importance of sweepstakes contest rules. Prior to the commencement of sweepstakes contests, their parameters (e.g., duration and prize amounts) must be
Why Sweepstakes Contest Rules Matter Read More »
Are you interested in running a contest or sweepstakes campaign as a means to engage with new and existing customers? Crafting a successful contest or sweepstakes promotion can increase interest in your brand and grow your customer base. However, if you are not familiar with sweepstakes and contest law, you might be gambling with your
The Ultimate Contest Law and Sweepstakes Guide Read More »
April 12, 2019 Last month, a federal court in New York dismissed a putative class action lawsuit brought by thirteen named plaintiffs (collectively, “Plaintiffs”) against a national sweepstakes operator (“Defendant”). In this sweepstakes lawsuit, the Plaintiffs alleged that Defendant violated the federal CAN-SPAM Act, the Deceptive Mail Prevention and Enforcement Act (“DMPEA”), and New York
Federal Court Dismisses Sweepstakes Law Class Action Read More »
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