social media law Archives - Klein Moynihan Turco

The Legal Implications of Social Media Marketing in 2021

Blog, Online Marketing & Advertising Law / David Klein

Social media platforms have become an increasingly common forum for social interactions around the globe. To illustrate their burgeoning popularity, Facebook, alone, garners about 1.9 billion unique daily users. Given the widespread usage of social media by consumers, many businesses are exploring ways to use these platforms as marketing vehicles. Social media marketing efforts may […]

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Promotional Marketing Concerns Associated with Online and Mobile Media

12 Comments / Blog, Online Marketing & Advertising Law, Publications, Trademark & Copyright Law / David Klein

The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a database of engaged consumers and increase brand awareness. However, businesses must be aware of the fact that governmental entities, such as the Federal Trade Commission (“FTC”), are tasked with regulating,

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Social Media Influencers and FTC Lawsuits

Blog, Online Marketing & Advertising Law / David Klein

Social media websites have received an increase in user traffic due to the Covid-19 pandemic. One tried and true way to advertise to users on social media is to get the endorsement of a celebrity or social media “influencer.” Superficially, the process is easy – businesses pay influencers to post endorsements of their goods or

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Social Media Influencer Marketing and FTC Enforcement

Blog, Online Marketing & Advertising Law / David Klein

The endorsement of a celebrity or social media “influencer” can be a valuable tool for companies seeking to instantaneously advertise to the millions of individuals who follow a popular influencer. Companies pay very handsomely for these endorsements, with some celebrities earning over $1 Million per post. However, this explosion in paid endorsements and influencer marketing

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FTC Clarifies Influencer Law with New Sponsorship Disclosure Guide

Blog, Internet Law, Journal, Online Marketing & Advertising Law / David Klein

On November 5, 2019, the Federal Trade Commission released a new guide, “Disclosures 101 for Social Media Influencers” (the “Guide”), in an attempt to curtail the scourge of deceptive ads published by social media influencers. In the past, we have blogged about how advertisers and influencers have come under investigation for failing to adequately disclose

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