June 15, 2016 Earlier this month, two Colorado residents and their company were ordered by a Denver city and county court to pay over $11 million in connection with the outfit’s telemarketing and rebate marketing practices. How can you minimize legal risk in connection with mail-in and instant rebates?
Marketers Ordered to Pay $11.1 Million for Telemarketing, Rebate Marketing Practices Read More »
June 9, 2016 The cat is out of the bag. The Association of National Advertisers report about non-disclosed agency practices released this week found that non-transparent business practices were “pervasive” in the U.S. In the lead-up to the report, there was dark talk of “jail.” But while it caused a stir and will undoubtedly lead to hard questions put to agencies,
KMT’s David Klein Weighs In with Digiday on ANA Allegations of Ad Agency Kickbacks Read More »
For many retailers and manufacturers hoping to boost product sales, consumer rebates can be an effective marketing vehicle. However, depending on the breadth of a given marketing initiative, state and federal rebate laws, rules and regulations can restrict the manner in which the rebate should be marketed and processed. As such, before launching a consumer
Rebate Laws: 4 Things That Every Marketer Should Know Read More »
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