publisher Archives - Klein Moynihan Turco

Affiliate Marketing Attorneys: Why You Need One

Blog, Online Marketing & Advertising Law / David Klein

Affiliate marketing networks (as well as internal affiliate marketing programs) present businesses with an effective means of leveraging a large pool of independent marketers (“publishers” or “affiliates”), without the need to expend resources locating and negotiating separate contractual arrangements with each of those publishers. By nature, affiliate marketing involves working with a large volume of […]

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Affiliate Marketing Network Held Liable for its Publishers’ Deceptive Content

Leave a Comment / Blog, Journal, Telemarketing Law / David Klein

October 5, 2016 The U.S. Court of Appeals for the Second Circuit recently affirmed a ruling of a lower court that held an affiliate marketing network liable for its role in promoting a deceptively-marketed product. Despite the fact that the network did not itself produce the deceptive content at issue, the Court affirmed the judgment

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Litigating Payment Disputes Between Internet Advertisers & Publishers

Leave a Comment / Blog, Internet Law, Journal, Online Marketing & Advertising Law, Telemarketing Law / David Klein

December 19, 2014 Perhaps the most common form of litigation in the Internet marketing space is the endless stream of lawsuits between Internet advertisers and publishers. These cases not only damage goodwill between the respective entities, but they can also be quite costly – both in terms of attorney’s fees and opportunity costs when time

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