Promotions

Promotional Marketing Concerns Associated with Online and Mobile Media- KMT

Promotional Marketing Concerns Associated with Online and Mobile Media

The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a database of engaged consumers and increase brand awareness. However, businesses must be aware of the fact that governmental entities, such as the Federal Trade Commission (“FTC”), are tasked with regulating, […]

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A Sweepstakes Lawyer Can Help Keep Promotion Sponsors out of Hot Water

September 26, 2016 Last Thursday, the Federal Trade Commission (the “FTC” or “Commission”) sued several individuals and businesses in a Los Angeles federal court for engaging in allegedly deceptive sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How can a

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Sweepstakes Endorsements and Testimonials: What’s Not to Like?

January 8, 2015 I’m John Doe, and I Endorse this Product Sweepstakes sponsors have, for many years, required prospective sweepstakes entrants to take some action to promote the respective sponsor’s brand, products and/or services in order to gain entry into a given sweepstakes.  Such actions may include submitting a positive testimonial, publishing brand names/images on

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Tweet to Win: Marketing Through Sweepstakes Promotions on Twitter

November 26, 2014 A frequent topic of our blog posts has been the benefits associated with the use of promotional contests and sweepstakes as exciting vehicles for marketing your business.  Promotional contests and sweepstakes often appear on social media platforms, which provide companies with a free and effective means to increase the number of consumers

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sweepstakes bonding registration requirements

Sweepstakes: Registration and Bonding Requirements

Promotional contests and sweepstakes are an increasingly popular marketing tool – and for good reason.  They provide a cost-effective way to generate publicity and notoriety for a brand or product line.  However, when designing a sweepstakes it is important to be mindful of the total prize amount, because prizes above certain cash (or cash equivalent)

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