promotion

Sports Illustrated, Sweepstakes App Provider Announce March Madness Bracket Challenge

March 14, 2016 Last Wednesday, Time Inc.’s “Sports Illustrated” brand and sweepstakes app provider Kizzang LLC (“Kizzang”) announced their upcoming $25 million College Basketball Bracket Challenge. With potential prizes in the millions (or billions) of dollars, how can sweepstakes sponsors minimize their legal risk?

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$9.5 Million Penalty, Lifetime Ban for Deceptive Sweepstakes Promotion

February 24, 2015 Earlier this month, the Federal Trade Commission (“FTC” or “Commission”) entered into a settlement agreement with Ms. Crystal Ewing requiring that she pay $9.5 million for the marketing and operation of deceptive sweepstakes promotions.  Additionally, Ewing has agreed to a permanent ban from all direct mail marketing in the future. Not Her

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