Promotional contests and sweepstakes are an effective and cost efficient means to generate buzz and often sales of a given product or service. Consumers are often incentivized to make a purchase by the allure of the chance to win a valuable prize. However, when designing a sweepstakes, it is important to be mindful of the […]
Why Your Sweepstakes Needs “No Purchase Necessary” Language Read More »
This blog post was updated on May 30th, 2022 for comprehensiveness. Promotional contests and sweepstakes are particularly effective ways of creating brand awareness and attracting new customers. Unlike static, non-interactive banner advertisements, sweepstakes promotions are a great means to entice and incentivize consumer engagement with the allure of prizes and other benefits. When using sweepstakes as a promotional
Sweepstakes Disclaimers: Don’t Put Your Promotion at Risk Read More »
March 8, 2018 After winning its federal sweepstakes lawsuit against promotional contest sponsor Kizzang LLC (“Kizzang”), the National Collegiate Athletic Association (“NCAA”) has requested recovery of over $242,000 in attorneys’ fees from Kizzang. Why is Kizzang footing the NCAA’s six-figure legal bill?
NCAA Seeks Attorneys’ Fees after Sweepstakes Lawsuit Win Read More »
May 12, 2017 Last month, a federal district court in San Francisco dismissed the preemptive lawsuit of Contest Promotions, LLC (“Contest Promotions”), which had hoped to establish the legality of its sweepstakes marketing signs under applicable local law. How can a sweepstakes lawyer help keep promotions legally compliant?
Contest Organizer in Legal Limbo over Sweepstakes Marketing Read More »
April 20, 2017 Last month, a federal district court in Detroit refused to dismiss a putative class action lawsuit filed against Dunham’s Athleisure Corporation (“Dunham’s”) concerning the regional sporting goods retailer’s sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How can a
Federal Class Action Lawsuit Highlights Importance of Sweepstakes Lawyer Read More »
December 1, 2016 Last week, a Dallas federal court concluded that Yahoo! Inc. (“Yahoo”) should be paid over $913,000 in attorneys’ fees in connection with its March Madness sweepstakes promotion, bringing Yahoo’s total award in the case to more than $1.5 million. How did the sweepstakes promotion take such a turn for the worse?
Yahoo Awarded Over $1.5 Million in Sweepstakes Promotion Lawsuit Read More »
October 26, 2016 Promotions Law and Sweepstakes Attorneys Conducting a sweepstakes, contest or other form of promotion can be a highly effective way of increasing your customer base, or creating stronger brand loyalty among existing customers. Through the use of a sweepstakes promotion, business owners can capitalize on the excitement and allure of potentially winning
Sweepstakes Attorneys: Protecting Your Promotions Read More »
August 22, 2016 This month, contest sponsor PKG Investments LLC d/b/a “Fire & Ice” and others were sued in a Santa Fe, New Mexico County Court by the family of a woman who choked to death during a racy, on-premises corn dog eating contest earlier this year. What steps can sweepstakes and contest sponsors take
Risqué Contest Sponsor Sued by Contestant’s Family After Promotion Fatality Read More »
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