October 13, 2016
Yesterday, the Federal Trade Commission (“FTC”) announced that a temporary restraining order had been issued by a court of law against five related tech support companies and their respective principals (the “Defendants”), that allegedly had engaged in a campaign of deceptive pop-up marketing. Specifically, the FTC contends that dating back to 2013, the Defendants had used pop-up advertisements that “warn” consumers that their computers have been “hacked, infected, or otherwise compromised” in an effort to sell Defendants’ tech support services. Although represented by counsel, the Defendants have yet to respond to the FTC’s complaint.
What Pop-Up Advertisements Led to a Charge of Deceptive Marketing?