Promotional Marketing Concerns Associated with Online and Mobile Media
The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a database of engaged consumers and increase brand awareness. However, businesses must be aware of the fact that governmental entities, such as the Federal Trade Commission (“FTC”), are tasked with regulating, […]
Promotional Marketing Concerns Associated with Online and Mobile Media Read More »
