mobile app contest

mobile app contest

Developing a Mobile App Contest? Good News: Gambling Apps Soon to be Allowed in Google Play Store!

Blog, Online Marketing & Advertising Law /

Effective March 1, 2021, the Google Play store will allow real-money mobile app contests, advertising related to real-money gambling, and daily fantasy sports (“DFS”) in 19 countries, including the United States. The apps will be required to meet certain requirements as set forth in the Google Play Policy Center. Currently, gambling apps are only allowed […]

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Mobile App Contests

Journal /

April 15, 2019 Mobile App Contests: A Potent Marketing Pairing Over the past few years, businesses have discovered that mobile applications (or “apps”), when used to conduct sweepstakes and other promotional contests, represent a potent means to attract new customers and create positive interactions with existing customers.  Unsurprisingly, given these trends in merging marketing with

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