March 8, 2019
As more states legalize medical and recreational marijuana, the continued federal prohibition on marijuana sales creates uncertainty for marijuana marketing and marijuana-related product and service businesses. Just this last February, CBS rejected a medical marijuana advertisement that was set to air on its national Super Bowl broadcast. Similarly, social media platforms, such as Facebook, have treaded lightly when it comes to allowing marijuana product advertising. However, we have learned that Facebook is now discussing potentially changing its marijuana marketing policy to allow businesses to market on the platform.
What are Facebook’s concerns surrounding marijuana marketing?