Influencer

influencer law

Influencer Law and Contract Disputes

FabFitFun. Inc. (“FabFitFun”), the seasonal beauty box-by-mail company, has sued JFF Entertainment, LLC (“JFF) for breach of contract. In its lawsuit, FabFitFun alleges that JFF never provided the social media endorsements that it had contracted to provide from actors Cara Delevingne, Sarah Hyland, and Ashley Benson. FabFitFun was careful to point out that the lawsuit …

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FTC Trains Its Sights on Social Media Influencers

April 24, 2017 For the first time, the Federal Trade Commission (the “FTC” or “Commission”) has contacted, and questioned the product endorsement practices of, dozens of social media influencers – individuals who are powerful, popular and relevant enough to influence others within their online social sphere.  Influencers provide product endorsements through social media platforms, such …

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FTC to Take Additional Steps to Rein in Influencer Marketing?

October 25, 2016 Last week, two advocacy groups filed a complaint with the Federal Trade Commission (“FTC”) taking direct aim at the burgeoning influencer marketing industry.  The complaint implores the agency to take enforcement action against various high profile content and media companies, including Google and Disney, alleging unfair and deceptive practices in connection with …

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