Influencer marketing is a form of social media marketing involving endorsements and product placement provided by influencers — people and organizations who have a purported expert level of knowledge or social influence in their field. To put it simply, companies hire individuals with a large social media following to promote products/services through their personal accounts. […]
Influencer Marketing 101: The Basics Read More »
FabFitFun. Inc. (“FabFitFun”), the seasonal beauty box-by-mail company, has sued JFF Entertainment, LLC (“JFF) for breach of contract. In its lawsuit, FabFitFun alleges that JFF never provided the social media endorsements that it had contracted to provide from actors Cara Delevingne, Sarah Hyland, and Ashley Benson. FabFitFun was careful to point out that the lawsuit
Influencer Law and Contract Disputes Read More »
Social media websites have received an increase in user traffic due to the Covid-19 pandemic. One tried and true way to advertise to users on social media is to get the endorsement of a celebrity or social media “influencer.” Superficially, the process is easy – businesses pay influencers to post endorsements of their goods or
Social Media Influencers and FTC Lawsuits Read More »
The endorsement of a celebrity or social media “influencer” can be a valuable tool for companies seeking to instantaneously advertise to the millions of individuals who follow a popular influencer. Companies pay very handsomely for these endorsements, with some celebrities earning over $1 Million per post. However, this explosion in paid endorsements and influencer marketing
Social Media Influencer Marketing and FTC Enforcement Read More »
On November 5, 2019, the Federal Trade Commission released a new guide, “Disclosures 101 for Social Media Influencers” (the “Guide”), in an attempt to curtail the scourge of deceptive ads published by social media influencers. In the past, we have blogged about how advertisers and influencers have come under investigation for failing to adequately disclose
FTC Clarifies Influencer Law with New Sponsorship Disclosure Guide Read More »
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