FTC regulation

FTC CBD marketing

Six Companies Settle FTC CBD Marketing Regulation Violations

On December 17, 2020, the Federal Trade Commission (“FTC”) announced that it had concluded its first enforcement action against six cannabidiol (“CBD”) companies (the “Sellers”), stemming from allegations that the Sellers had deceptively advertised their CBD-based products. The FTC alleged that the Sellers made a wide range of claims, including that their CBD products could …

Six Companies Settle FTC CBD Marketing Regulation Violations Read More »

influencer marketing

Social Media Influencer Marketing and FTC Enforcement

The endorsement of a celebrity or social media “influencer” can be a valuable tool for companies seeking to instantaneously advertise to the millions of individuals who follow a popular influencer. Companies pay very handsomely for these endorsements, with some celebrities earning over $1 Million per post. However, this explosion in paid endorsements and influencer marketing …

Social Media Influencer Marketing and FTC Enforcement Read More »

Proposed Amendments to FTC Regulations Governing Privacy and Consumer Data

March 7, 2019 The Federal Trade Commission (“FCC”) has recently announced that it is seeking comment on proposed amendments to two existing FTC regulations that aim to protect the privacy and security of customer information collected and stored by financial institutions.  Specifically, the amendments would modify the “Safeguards Rule” and “Privacy Rule” under the Gramm-Leach-Bliley Act. The proposed amendments …

Proposed Amendments to FTC Regulations Governing Privacy and Consumer Data Read More »