FTC regulation Archives - Klein Moynihan Turco

New FTC Health-Related Advertising Guidelines Released

Blog, Online Marketing & Advertising Law / David Klein

Marketing companies take notice: on December 20, 2022, the Federal Trade Commission’s (“FTC’s” or “Agency’s”) Bureau of Consumer Protection released a 40-page, comprehensive Health Products Compliance Guidance (the “Guide”). The new Guide is considered to be a significant update to the earlier 1998 version, Dietary Supplements: An Advertising Guide for Industry.The FTC Health-related advertising guide is comprehensive […]

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Six Companies Settle FTC CBD Marketing Regulation Violations

Blog, Online Marketing & Advertising Law / David Klein

On December 17, 2020, the Federal Trade Commission (“FTC”) announced that it had concluded its first enforcement action against six cannabidiol (“CBD”) companies (the “Sellers”), stemming from allegations that the Sellers had deceptively advertised their CBD-based products. The FTC alleged that the Sellers made a wide range of claims, including that their CBD products could

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Social Media Influencer Marketing and FTC Enforcement

Blog, Online Marketing & Advertising Law / David Klein

The endorsement of a celebrity or social media “influencer” can be a valuable tool for companies seeking to instantaneously advertise to the millions of individuals who follow a popular influencer. Companies pay very handsomely for these endorsements, with some celebrities earning over $1 Million per post. However, this explosion in paid endorsements and influencer marketing

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Proposed Amendments to FTC Regulations Governing Privacy and Consumer Data

Blog, Data & Privacy Law, Journal, Online Marketing & Advertising Law / David Klein

March 7, 2019 The Federal Trade Commission (“FCC”) has recently announced that it is seeking comment on proposed amendments to two existing FTC regulations that aim to protect the privacy and security of customer information collected and stored by financial institutions. Specifically, the amendments would modify the “Safeguards Rule” and “Privacy Rule” under the Gramm-Leach-Bliley Act. The proposed amendments

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