October 21, 2019
On October 15, 2019, NatureCity, LLC, a Florida-based marketer and seller of aloe vera-based supplements, entered into a stipulated order with the Federal Trade Commission (“FTC”) settling alleged violations of the FTC Act. Under the terms of the order, NatureCity, its CEO, and Senior VP (collectively, “Defendants”) agreed to pay a $537,500 settlement fee and enter into an $18.7 million judgment, which will be partially suspended after the settlement fee is paid. In addition, NatureCity is barred from including false and unsupported health claims in all future supplement marketing materials.
What did the FTC allege?