FTC law Archives - Klein Moynihan Turco

Marketing Campaigns Under Scrutiny for Potential FTC Law Violations

Blog, Online Marketing & Advertising Law / David Klein

The Federal Trade Commission (“FTC”) recently put almost 700 companies on notice that their marketing campaigns must come into compliance with FTC law or else face stiff penalties. The FTC is the nation’s leading consumer protection agency, with a “broad mandate to protect consumers from fraud and deception in the marketplace.” As exhibited by its […]

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FTC Endorsement Guides: Proposed Changes

Blog, Online Marketing & Advertising Law / David Klein

On May 24, 2022, the Federal Trade Commission (“FTC”) unanimously approved a notice of proposed amendments to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Endorsement Guides”). The proposed amendments to the Endorsement Guides target, among other things, the fraudulent practice of posting fake positive reviews and suppressing bad reviews in online

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Social Media Influencers and FTC Lawsuits

Blog, Online Marketing & Advertising Law / David Klein

Social media websites have received an increase in user traffic due to the Covid-19 pandemic. One tried and true way to advertise to users on social media is to get the endorsement of a celebrity or social media “influencer.” Superficially, the process is easy – businesses pay influencers to post endorsements of their goods or

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Supplement Marketing Firm Settles FTC Lawsuit

Journal / David Klein

October 21, 2019 On October 15, 2019, NatureCity, LLC, a Florida-based marketer and seller of aloe vera-based supplements, entered into a stipulated order with the Federal Trade Commission (“FTC”) settling alleged violations of the FTC Act. Under the terms of the order, NatureCity, its CEO, and Senior VP (collectively, “Defendants”) agreed to pay a $537,500

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FTC Settles Online Review Law Charges

Journal / David Klein

April 5, 2019 This week, the Federal Trade Commission (“FTC”) announced that it had reached a settlement of charges that it had brought against a company and its owner for practices that the FTC alleged violated negative option and online review laws. What was the nature of the alleged online review law violations?

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FTC Investigation Leads to its First Fake Reviews Settlement

Blog, Journal, Online Marketing & Advertising Law, Telemarketing Law / David Klein

February 28, 2019 A Federal Trade Commission (“FTC”) investigation of Cure Encapsulations, Inc. and its owner, Naftula Jacobowitz (the “Defendants”), has ended in a settlement that awaits court approval. In its complaint, the FTC alleges that Defendants made false and unsubstantiated claims concerning the efficacy of garcinia cambogia (the “Product”) as a weight-loss supplement and

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