On January 7, 2021, the Federal Trade Commission (“FTC”) announced that it had settled its consumer reward investigation into the business practices of Tapjoy, Inc. (“Tapjoy”), a mobile advertising company, over allegations that Tapjoy failed to provide users with promised rewards featured in various mobile games and applications. Under the terms of the proposed settlement, Tapjoy will be prohibited from misleading consumers about rewards that they can earn within mobile games. Tapjoy must also monitor and police its third-party advertiser partners to ensure that those partners deliver promised rewards to consumers.
What was alleged by the FTC?[Read More]