endorsement law

endorsement agreement

FTC Guides Updated – Are Your Endorsement Agreements up to Date?

Blog, Online Marketing & Advertising Law /

Last week, the Federal Trade Commission (“FTC” or the “Commission”) announced that it had adopted its revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). The primary purpose of the Guides is to ensure that businesses comply with the FTC Act by entering into endorsement agreements centered around truthful advertising. In […]

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ftc endorsement guidelines

NEW FTC GUIDELINES FOR ENDORSEMENTS AND TESTIMONIALS RELEASED

Blog, Online Marketing & Advertising Law /

The Federal Trade Commission (“FTC” or the “Commission”) has released its updated Endorsement Guides for 2023. The FTC Guidelines “at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading.”  The FTC Guidelines concerning the use of  endorsements and testimonials in advertising require that “[i]f there’s a connection between an

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FTC Endorsement Guides: Proposed Changes - Klein Moynihan Turco LLP

FTC Endorsement Guides: Proposed Changes

Blog, Online Marketing & Advertising Law /

On May 24, 2022, the Federal Trade Commission (“FTC”) unanimously approved a notice of proposed amendments to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Endorsement Guides”). The proposed amendments to the Endorsement Guides target, among other things, the fraudulent practice of posting fake positive reviews and suppressing bad reviews in online

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Mosquito Repellent Marketers Allegedly Violated Product Endorsement Law, Enter into Consent Decree

Journal /

November 16, 2018 Creaxion Corporation, Inside Publications, LLC and their respective principals (“Respondents”) have entered into a consent decree with the Federal Trade Commission (“FTC”), settling accusations of false and misleading endorsement claims, failure to disclose material connections with endorsers and deceptively formatted advertising.  The FTC alleges that the Respondents violated the FTC Product Endorsement

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