To launch a telemarketing campaign, businesses will need to build their contact lists with an understanding of how the National Do-Not-Call Registry works, how the list protects consumers’ rights, and the potential penalties associated with violating the regulations.
As people grow more attached to their phones, telemarketing has become an essential tool for reaching consumers. It is a convenient outreach tactic, but it may not be as simple to execute as merely contacting a list of phone numbers.
Consumer rights and choices play a major part in how telemarketers reach them. To safeguard these rights, several state and federal laws exist that advertisers must understand and abide by in order to run successful telemarketing campaigns.[Read More]