May 17, 2016
Sweepstakes Disclaimers: A Must When Promoting Your Sweepstakes/Contest/Promotion
Promotional contests and sweepstakes are a particularly effective way of creating brand awareness and attracting new customers and end-users. Unlike static, non-interactive banner advertisements, sweepstakes are better able to attract eyeballs and incentivize consumer activity through the allure of prizes and other benefits for the potential winners.
Despite their utility as a marketing vehicle, businesses must ensure that their sweepstakes and promotions comply with a series of specific laws, rules and regulations – including those that apply to the methods and practices associated with the marketing of a given sweepstakes. In addition to the overarching obligation to refrain from any deceptive marketing practices (see, also, here) associated with marketing a sweepstakes or promotion, sweepstakes operators must also take care to include the proper disclaimers and disclosures in connection with all applicable marketing material and point of sale locations.
Are Disclaimers Necessary When Marketing a Sweepstakes?