deceptive advertising

Carrot Neurotechnology Settles Deceptive Advertising Claims with FTC

September 18, 2015 The Federal Trade Commission (“FTC”) recently announced the settlement of a pending deceptive advertising action with Carrot Neurotechnology, Inc. (“Carrot”). According to the FTC, since 2012, Carrot “advertised, labeled, offered for sale, sold and distributed the Ultimeyes software application to consumers. . . . According to its website . . . Ultimeyes […]

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College Settles FTC Deceptive Advertising Lawsuit

May 28, 2015 This week, the Federal Trade Commission (“FTC”) announced that Professional Career Development Institute, LLC, doing business as Ashworth College, agreed to an $11 million settlement for allegedly engaging in deceptive advertising in violation of the FTC Act. Specifically, in its Complaint, the FTC alleged that Ashworth College misrepresented, among other things, that

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FTC’s “Operation Ruse Control” Revs Up Against Auto Dealers, Deceptive Advertising

March 30, 2015 The Federal Trade Commission (the “FTC” or “Commission”) and various law enforcement agencies are racing forward with their latest campaign against deceptive advertising, code-named “Operation Ruse Control.” The initiative is a coast-to-coast and cross-border effort by the FTC and state, federal and international law enforcers aimed at deceptive automobile advertisements, adds-ons, financing and

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Dietary Supplement Company Settles FTC False Advertising Suit for $9 Million

January 28, 2015 Earlier this week, the Federal Trade Commission (“FTC” or “Commission”) reached a $9 million settlement agreement with Pure Health LLC, Genesis Today, Inc. and Lindsey Duncan, CEO of Genesis Today, concerning the marketing of their dietary supplement products. The parties sell a variety of dietary supplements and food products directly to online

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False Advertising Class Action Against Shell Oil Fueled by Federal Court

December 8, 2014 The United States District Court for the District of Oregon recently denied a motion to dismiss a putative nationwide class action brought against Shell Oil for alleged breach of contract, false advertising and an array of state consumer protection allegations. In the action captioned Kearney v. Equilon Enterprises, LLC d/b/a Shell Oil

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FTC Files Lawsuit against Gerber for Deceptive Advertising

November 3, 2014 On October 29, 2014, the Federal Trade Commission (“FTC”) filed a complaint in the United States District Court of New Jersey against Gerber Products Co. (“Gerber”), the popular baby food manufacturer.  The complaint alleges that since 2011, Gerber has been deceptively advertising its Good Start Gentle formula by alleging that use of

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WordSmart Educational Services Settles FTC Deceptive Advertising Lawsuit for $18+ Million

October 13, 2014 On October 9, 2014, the Federal Trade Commission (“FTC”) announced that WordSmart Corporation (“WordSmart”), the popular retailer of children’s educational products, agreed to an $18 million+ settlement for allegedly engaging in deceptive advertising in violation of the FTC Act.  Specifically, the FTC alleged that WordSmart misrepresented the benefits of its products to

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FTC Approves Health Supplement Deceptive Advertising Settlement

On August 21, 2014, the Federal Trade Commission (“FTC”) approved a final order (the “Order”) settling false advertising claims against i-Health, Inc. and Martek Biosciences, respectively (collectively the “Marketers”).  Specifically, the FTC alleged that the Marketers made use of unsupported health benefit claims concerning their “BrainStrong Adult” dietary supplement in their product marketing.  Pursuant to

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