DAA

Self-Regulatory Principles Applicable to Internet-Based Advertisers: Giving Consumers a Choice and, Sometimes, Obtaining Express Consent

Blog, Data & Privacy Law, Internet Law, Journal, Online Marketing & Advertising Law /

October 18, 2018 The Digital Advertising Alliance (“DAA”) is a non-profit organization formed and governed by several leading advertising and marketing trade associations. It has enacted and employs several privacy-related self-regulatory principles (the “DAA Principles”) applicable to digital advertising data collection and use. The DAA Principles cover entities engaged in Internet-based advertising and seek to […]

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BBB Will Enforce New Consumer Disclosure Requirements

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The Better Business Bureau (“BBB”) has quietly been asserting more influence over mobile and Internet marketing practices over the past year, endorsing several self-regulatory principles drafted by the Digital Advertising Alliance (“DAA”), a nonprofit organization comprised of some of the largest media and marketing trade associations in the U.S.  Now, for the first time, the

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