Earlier this week, Stryve Foods, Inc. (“Stryve”) announced the launch of its Bitcoin sweepstakes – allegedly the first of its kind by a meat snack purveyor. Participants will be given the chance to win one of five prizes, each equal to $1,000 USD in Bitcoin. Note that our office has not reviewed the Official Rules […]
Exercise Caution When Running a Bitcoin Sweepstakes Promotion Read More »
Companies often hire celebrities to promote their goods and services. It is an efficient and lucrative way to generate attention and interest in brands. Keep in mind that individuals who promote and tout such products and services are subject to applicable marketing regulations. This is true in all industries, including in the securities space. The U.S. Securities and Exchange Commission (“SEC”) has unapologetically pursuedcompanies, celebrities and other individuals who
SEC Charges Paul Pierce with Cryptocurrency Marketing Violations Read More »
By: Megan Graham View the original article in The Wall Street Journal here. The SEC settled with Kim Kardashian over her promotion of a cryptocurrency. Here is how influencers and marketers can stay above board with crypto messaging. Kim Kardashian’s $1.26 million settlement with the Securities and Exchange Commissionover a cryptocurrency promotion highlighted the risk that
David Klein Featured in WSJ: What to Know About (Legally) Marketing Crypto Assets Read More »
By Rudy Takala at CoinTelegraph. For the original article, click here. Are cryptocurrency games innocent fun? Or are they Ponzi schemes facing an imminent crackdown by regulators in the United States? Tokens related to cryptocurrency games — known colloquially as “GameFi” — were worth a cumulative total of nearly $10 billion as of mid-August, give or take
December 6, 2018 Last Thursday, the Securities and Exchange Commission (“SEC”) announced that it had settled influencer marketing charges brought against professional boxer, Floyd Mayweather Jr. (“Mayweather”), and music producer, DJ Khaled (“Khaled”), for “unlawfully touting” cryptocurrency deals involving initial coin offerings (“ICOs”). The charges against Mayweather and Khaled represent the first two cases brought
Influencer Marketing? Beware: The SEC May Knock the Coin Out of You Read More »
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