Recently, much has been written about the newly-enacted California Consumer Privacy Protection Act (“CCPA”). With all the attention (rightfully) being given to the CCPA, we wanted to remind readers that the CCPA is merely one of several consumer privacy laws currently on the books in the state of California. The California Anti-Spam Law, codified at Section 17529 of the California Business and Professions Code, although less discussed, is still a very important statute and can result in large fines for unwary email marketers.
What does the California Anti-Spam Law Prohibit?[Read More]