California email marketing

anti-spam law

Refresher Course on California Anti-Spam Law

Recently, much has been written about the newly-enacted California Consumer Privacy Protection Act (“CCPA”). With all the attention (rightfully) being given to the CCPA, we wanted to remind readers that the CCPA is merely one of several consumer privacy laws currently on the books in the state of California. The California Anti-Spam Law, codified at …

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California Court Issues Major Decision for the Email Marketing Industry

August 8, 2019 A trial court in California recently issued a ruling interpreting California Business and Professions Code Section 17529.5 (“17529.5”) in Greenberg et al. v. Digital Media Solutions LLC et al., CGC-18-572010 that has the potential to profoundly impact the email marketing industry.  In dismissing claims for alleged violation of 17529.5 against an Advertiser …

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California’s Email Marketing Bill AB-2546 Has Died

January 11, 2019 We have been providing our blog readers with regular updates on the status of California State Bill AB-2546 (the “Bill”). The latest: As of November 30, 2018, the Bill officially died.  The proposed email marketing  Bill would have provided stricter requirements for commercial email that was sent either from California or to …

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