September 13, 2018
On January 29, 2018, the Federal Trade Commission (“FTC”) filed a complaint against Digital Altitude LLC, et al. (“Digital Altitude”), for misrepresentations regarding potential earnings and the goods and services it provided. Earlier this month, one of the defendants, Sean Brown, agreed to settle with the FTC. On its face, the business coaching program appeared to be a pyramid scheme. However, the FTC’s complaint focused primarily on deceptive marketing practices which, it alleged, violated Section 5(a) of the FTC Act, 15 U.S.C. § 45(a) (the “Act”).
How did Digital Altitude allegedly deceptively market to consumers? [Read More]