affiliate marketing

Affiliate Marketing Attorneys: Why You Need One

Affiliate Marketing Attorneys: Why You Need One

Affiliate marketing networks (as well as internal affiliate marketing programs) present businesses with an effective means of leveraging a large pool of independent marketers (“publishers” or “affiliates”), without the need to expend resources locating and negotiating separate contractual arrangements with each of those publishers.  By nature, affiliate marketing involves working with a large volume of […]

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Affiliate Marketing Network Held Liable for its Publishers’ Deceptive Content

October 5, 2016 The U.S. Court of Appeals for the Second Circuit recently affirmed a ruling of a lower court that held an affiliate marketing network liable for its role in promoting a deceptively-marketed product.  Despite the fact that the network did not itself produce the deceptive content at issue, the Court affirmed the judgment

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New Jersey Sets Compliance Deadline for Internet Gaming Affiliates

June 11, 2015 Last Thursday, Mr. David Rebuck, Director of the New Jersey Division of Gaming Enforcement (the “Division” or “NJDGE”), gave Internet gaming affiliates 150 days to ensure compliance with applicable state and federal gambling regulations. Director Rebuck’s advisory bulletin takes particular issue with the marketing and promotion of “illegal” online gaming sites. What

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Affiliate Marketing Agreements: Don’t Get Stuck in the Middle

Operating an affiliate marketing network can be an effective means of leveraging the marketing capacity of thousands of web venues and marketers without actually incurring the expense of establishing those venues and hiring those marketers, as applicable. Importantly, well drafted affiliate marketing agreements with the affiliates and advertisers participating in your network can also greatly

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