April 10, 2015
The National Advertising Division (“NAD”) of the Better Business Bureau, acting on a complaint from Comcast, has recommended that DIRECTV modify some of the claims made in its popular Rob Lowe commercials, or otherwise cease airing them altogether. DIRECTV has indicated that they intend to appeal the decision, which although non-binding, could lead to a referral to a governmental agency if ignored. This news is in addition to a recent suit filed by the Federal Trade Commission against DIRECTV for unrelated claims of deceptive advertising practices.
What about these commercials drew the ire of Comcast and the Better Business Bureau?