April 19, 2016 A recent MediaPost article exploring the search advertising efforts of the Avery Dennison Corporation (“Avery”) observed a substantial increase in clicks – and corresponding decrease in cost per click (“CPC”) and overall search ad costs – once Avery began enforcing its trademark rights. Are your trademark enforcement practices leaving money on the […]
Trademark Enforcement May Lower Search Advertising Costs Read More »
December 23, 2015 This Tuesday, the Federal Trade Commission (the “FTC” or “Commission”) issued an Enforcement Policy Statement on Deceptively Formatted Advertisements, explaining that certain “native” advertising formats in digital media may deceive consumers by blurring the distinction between advertising and non-commercial content. How will this FTC Policy Statement affect the native advertising industry?
FTC Policy Statement Targets Native Advertising Read More »
July 31, 2015 News broke this week of a Federal Trade Commission (“FTC”) investigation into the University of Phoenix (“UP”). The FTC served a civil investigative demand (“CID”) on UP, in connection with evaluating whether the university has engaged in deceptive marketing tactics. Neither UP nor its parent company, Apollo Education Group, released a statement,
FTC Launches University of Phoenix Truth in Advertising Investigation Read More »
April 10, 2015 The National Advertising Division (“NAD”) of the Better Business Bureau, acting on a complaint from Comcast, has recommended that DIRECTV modify some of the claims made in its popular Rob Lowe commercials, or otherwise cease airing them altogether. DIRECTV has indicated that they intend to appeal the decision, which although non-binding, could
DIRECTV in Hot Water for Rob Lowe Advertising Campaign Read More »
December 8, 2014 The United States District Court for the District of Oregon recently denied a motion to dismiss a putative nationwide class action brought against Shell Oil for alleged breach of contract, false advertising and an array of state consumer protection allegations. In the action captioned Kearney v. Equilon Enterprises, LLC d/b/a Shell Oil
False Advertising Class Action Against Shell Oil Fueled by Federal Court Read More »
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