advertising practices

Advertising Privacy

Cookie Exchange: Google Topics to Replace Cookies and Provide More Advertising Privacy

Cookies have been a ubiquitous, essential part of the Internet world for decades. Web cookies are small files downloaded from a website that keep track of a user’s prior website sessions, registration information, text size preferences, and other user experiences. They also serve to track a user’s movements on the website that sent the cookie. […]

Cookie Exchange: Google Topics to Replace Cookies and Provide More Advertising Privacy Read More »

Congress Considers New Targeted Advertising Law - Klein Moynihan Turco LLP

Congress Considers New Targeted Advertising Law

Recently, several members of Congress introduced a bill aimed squarely at the digital marketing industry. Dubbed the Banning Surveillance Advertising Act, the bill amounts to a targeted advertising law that looks to ban or seriously curtail what sponsors term “surveillance advertising.” Put simply, the Act would ban advertising facilitators (like Facebook, Google, and data brokers)

Congress Considers New Targeted Advertising Law Read More »

TCPA Fax Advertisement - Klein Moynihan Turco LLP

Second Circuit Holds Market Research Fax Not a TCPA Advertisement

The Telephone Consumer Protection Act (“TCPA”) restricts the sending of certain fax advertisements to non-consenting consumers and businesses. Recently, the New York-based Second Circuit Court of Appeals held that a market research fax is not a TCPA advertisement. The Court found that even the inclusion of an honorarium for participating does not change the character

Second Circuit Holds Market Research Fax Not a TCPA Advertisement Read More »

FTC Cracks Down on Fake News - Klein Moynihan Turco LLP

Fake it ‘Til You Make It: FTC Brings Down the Hammer on False Reviews

In the past, the Federal Trade Commission (“FTC”) warned, and subsequently penalized, businesses that publish misleading and false reviews or endorsements. Now, the FTC is taking things up a notch, by utilizing its Penalty Offense Authority to alert businesses of the fact that the Federal Trade Commission Act (the “Act”) will be enforced even more

Fake it ‘Til You Make It: FTC Brings Down the Hammer on False Reviews Read More »

Advertising Practices Land Tinder in Hot Water

October 12, 2017 The advertising practices of Tinder, Inc. (“Tinder”) are being called into question following the reinstatement of a class action lawsuit alleging that it engaged in various forms of deceptive business practices.  The popular mobile dating application, known for its “swipe right” matching feature, is alleged to have deceived consumers into paying ever higher

Advertising Practices Land Tinder in Hot Water Read More »