December 30th, 2019
Over the years, the estate of Bruce Lee, organized under the corporate name of Bruce Lee Enterprises, LLC (“BLE”), has endeavored to protect the Bruce Lee brand by filing various lawsuits throughout the world. BLE’s latest lawsuit seeks $30 million from the Chinese-based restaurant chain, Kungfu Catering Management (“KCM”), for its alleged violation of Bruce Lee’s right of publicity. KCM has questioned the timing of the lawsuit given that it has been using Bruce Lee’s image in its marketing for over 15 years. Because the right of publicity is relatively new in China and there is not a long history of case law, it will be interesting to see how this case is ultimately resolved.