October 31, 2019
On October 29, 2019, the National Collegiate Athletics Association’s (“NCAA”) Board of Governors unanimously voted to consider allowing student-athletes to benefit from the use of their names and likenesses. The NCAA has long restricted collegiate athletes from controlling how their respective names, images and likenesses are used. Now, however, the Governors of the NCAA have directed each of the three NCAA Divisions to consider updating their bylaws in “a manner consistent with the collegiate model.” While this decision is merely the first step towards a new policy, it could have huge implications for NCAA marketing across a variety of media.
Why has the NCAA changed its position?